A complete system you run with AI. It finds the one thing actually holding your business back — then builds the plan to fix it. About 90 minutes a week. Yours, free, today.
You're not lazy and you're not bad at this. You're running without a system that tells you what actually matters.
You're working 24/7 and it's actually costing you money.
Every solution you bought turned out to be another monthly expense that makes someone else rich.
Your brokerage gives you technology and absolutely no leadership or coaching.
You have zero understanding of where you actually make money.
It's not a hustle problem.
It's a system problem.
Every tool, every coach, every brokerage adds to your to-do list. None of them answer the only question that actually changes your income:
What is the one thing limiting your business right now — and what's the marketing move that relieves it?
Do everything, and you stay busy and broke. Do the one right thing, and the rest gets easier.
The 90MM BOS answers what matters most every day and then does the work that follows.
In 2022 I had a profitable business doing over $2 million a year. I’d survived COVID, paper shortages, inflation — all of it. This isn’t the story where I was overworked and underpaid. I was making good money.
Then my wife lost the son we were expecting. I stepped away from the business to be with my family, and it showed me how fragile the whole thing really was — customers gone, cash gone. A few months later, my father died. The last word I ever said to him was “yes,” in a text message.
By that summer, the business was closed. I was bankrupt, and I felt like a failure with no way to provide for the people I love.
So for the first time in years, I had nothing but time — and I used it to ask why. I reread The Goal. I found the root cause: I’d built a business that left no room for the only thing that mattered. So I built a new one around it.
That’s when AI became real, and the method I’d been developing became the 90MM — over 30 documented business processes that run inside AI with the discipline of a real operating system, pointed at one thing: your profit.
Today I don’t work more than 10 hours a week. I pick my daughter up off the bus. I’m home. Happy, and lucrative. There is no balance between work and life — they live in the same heart. It’s not balance. It’s reconciliation.
I wrote the whole story in a book called Home for Dinner. This system is what it’s built on — and I’m giving it to you.
You tell it about your business. It does the rest — in the order that actually moves revenue. The thinking a $200K marketing director would do, on your schedule.
The thinking is the same.
You tell it about your business. The 90MM does the rest in the way that actually generates profits. This is the same business thinking as scaling companies around the world.
Finds the single constraint holding your business back — before it produces a thing.
Decides what to say, to whom, and in what order — based on what relieves the constraint.
Writes the emails, posts, and campaigns in your voice. Ready to send, not a rough draft.
About 90 minutes a week. You approve and steer. It carries the load.
Real screenshots from a business that ran the 90MM launch.
It's not a load of generic, bland content. This is a decision-maker engine, and it will absolutely help you make more profitable decisions.
We give you every step, and it only takes about 20 minutes.
It asks you questions, you answer in your own voice, and you train your business consultant.
You only do what actually makes you money.
Your operating system will be up and running in less than an hour — and it's yours to keep and use forever.
These are the same methods that billion-dollar corporations use to generate results.
→ Stop guessing what to fixAI employees that handle strategy, content, execution, and integrating technology — directed by you.
→ A department without the payrollYour business systems are easily read and easily understood.
→ Always know your next moveAll your content — from emails to marketing to business planning — is written in your voice, for your purposes.
→ Never sound like a robot againYou don't just know where you're making money — you know how you're keeping it in your pocket.
→ Spend only on what paysThis is your business — accessible only to you — and that's what drives your AI.
→ Your edge keeps growingWe built this inside our own business before we ever handed it to anyone else. These are real numbers — ours, and the agents, brokers, and educators already using it.
“The value of you knowing how to put it all together, the value of you knowing how to use the programs — that’s where it becomes priceless. It doesn’t cost you anything to produce, but the value is off the charts.”
That is the best question to ask. Meaningless prompts in a blank AI box produce slop. The 90MM BOS is designed to learn and remember your business the more you use it.
Normal chat interfaces "remember" bits and pieces, but everything is driven by prompts. It isn't designed to remember the little details that matter.
The 90MM BOS is built to learn your business, understand your challenges, and solve problems with your voice, intelligence, and leadership.
You're probably spending money on most of these things, or already have. Only you can decide where each one's really left you.
| 90MM BOS | ChatGPT | Hiring a marketer | Your coach | Doing nothing | |
|---|---|---|---|---|---|
| You know what to do and when to do it | YES | NO | MEH... maybe | MEH... maybe | NO |
| Integrates seamlessly into your profit engine | YES | NO | MEH... not likely | MEH... not likely | NO |
| Will take the busy work and do it for you | YES | NO | Upsell | NO | NO |
| Reduces the working time to 90 minutes per week | YES | NO | NO | YES | NO |
| No extra costs outside of standard AI subscription | YES | YESsame subscription cost | NO | NO | YES |
| Yours to keep forever...no matter what! | YES | NO | NO | NO | YESsadly |
The 90MM BOS works. We run our own business on it, and we use it daily to automate 90% of our busy work.
We used to charge thousands of dollars per month to do this with the help of AI. There's no need. We packaged our services in the BOS, and we are giving them to you now.
You keep the system. You don't have to enter payment information, and there's no trial.
The 90MM BOS is built and acts to make you profitable. This is for real estate professionals like you.
Working 50+ hours, closing deals, and somehow netting less than a salaried job. You don't need to work more — you need to know what's actually worth doing.
You've bought the CRM, the leads, the course, the coach. Each one was another bill and no clear return. You want a system, not another subscription.
You're guessing at what works based on what big names tell you to do — except they don't listen to you, because they don't care if you don't pay.
This is not for you if you expect a magic button to solve all your problems. It's simple, it's focused, but you still have to think.
The complete 90MM BOS launch instructions — a step-by-step guide that walks you through installing and deploying the whole system on your own device — plus a series of onboarding tutorial videos that take you through each step of the launch so you know you're doing it right.
A Claude subscription. Claude Pro at $20 a month is more than enough.
There's no catch. You could piece this together yourself off YouTube and from what coaches and consultants already give away, and make it your own — we give it away free because we got it for free. We do have extra features you can install, but they're never required. You'd only buy them to save yourself the time.
Completely. It lives in a directory you set up and control. Nobody at Lesix — nobody outside your business — ever sees it. Nothing is ever in our hands.
It does the work. And if it's ever unclear on what it needs to get something done, you just tell it what you need and connect it.
The first session. You'll walk away with a much clearer picture of what your business actually needs and what you're doing that isn't making you money. This is business — value isn't always an immediate paycheck. It's clarity, direction, and focus: the things you already pay coaches and providers to give you.
We have a custom GPT you can ask questions, and if that doesn't get you through, a way to book a short 15-minute call. But if you follow the written instructions and use the tutorial videos, you won't get stuck. Don't overcomplicate it — focus on your current step, finish it, and move to the next.
No. You keep everything you create — it isn't dependent on us at all. We push regular updates, but you could make them yourself, and none of them are what makes the system work. It runs as long as you have a computer.
Yes. Your business doesn't adapt to technology — you adapt technology to your business. Tech is necessary to run a profitable business, but it's never sufficient; your processes, rules, and structure decide the outcome. The BOS tells you where you can start making money, and that never goes out of date.
Absolutely. Set it up for as many businesses as you want — I run it across several of my own, including my wife's side hustles.
Yes. We run 90% of our own business inside GoHighLevel through the 90MM BOS — newsletters, contacts, automations, whole websites. Any CRM that offers an API or an MCP connection can be wired to your agent. It's a specific connection with a specific purpose: your agent doing the exact things that are demonstrably profitable for your business, not a generic bolt-on.
Generic AI does the tasks you hand it. The 90MM BOS is built on Theory of Constraints — it's oriented toward finding the one thing holding your business back and making you profitable, not checking off busywork. It learns and remembers your business, and it runs on 30+ documented business processes with predictability, consistency, and repeatability. That's the difference between a chatbot and a business operating system.
The day-to-day — newsletters, websites, coaching-call breakdowns — is the minutiae. It also builds trainable AI skills, sales scripts, sales copy, brand guidelines, meeting plans, marketing strategies, and full business strategies. The simplest way to see what it can do is to look at the skills and commands already built into it: anything there, it can do for your business.
Never. It actually makes your business easier to run, because for the first time you've got what amounts to a real support team and network available to you on demand.
Yes. Every step of the launch and onboarding hands you exactly what you need to get each piece set up. After that, it's just using it and having a conversation.
No — it makes them work better. We use the BOS to draft newsletters, manage contacts and automations, build websites, and break down why a sales call went the way it did. It didn't replace anything we had — it made all of it talk to each other.
Yes — and more so the more you use it. Generic AI sounds generic because the prompt can't represent how you actually think. This runs on you talking to it, and the more you speak, the better it gets.
Yes. You can host a business system on GitHub and give your agents access, and because it's free you can simply hand them the launch prompt. If you want a more integrated, networked setup, that's a consulting engagement with Lesix — but it's optional, and I wouldn't rush into it.
Every output is branded however you want. The system itself is the 90MM BOS — and since it lives on a public GitHub repo under the GNU license, you're free to fork it into your own instance.
By coaching them — which is where your time should go anyway. Your job is leadership, not tech support. If you're already coaching to sharpen their sales, this is a tool they'll see the value of almost immediately. And if you're not leading them, no tool fixes that.
Yes. It pushes you — and helps you — to be a better leader in their career, and to give them real business coaching they aren't getting anywhere else.
Yes, as a member benefit. It's free and under a public license, so if you'd rather run your own forked instance, you can build one.
It can, and we do teach it — or you can run it self-serve. The system has our TOC and Lean Six Sigma philosophy built into how it works, which is the same thinking agents should be coached on, so it dovetails right into business education.
Absolutely. Point your people to the free resource, add your own guidance on how to use it, and you're offering something nobody else is. If you ever want to resell the coaching layer behind it, we have options — but it's not required.
